This year, I decided my marketing spend would take on a “double bottom line” theme. I worked in partnership with Mountain Lux Candles in Golden, Colorado to offer custom scented candles to the night shift nursing staff at the UC Health ER. Each nurse was able to choose their own scent or scents from a list of 80 options. There were some creative combinations, but a few of my favorites were Rosemary & Baked Bread, Campfire & Rain, and Coconut & Sugar Cookie (also my niece’s favorite).
It’s tough this year, and we’re all in it together. But some of us are “in it” more than others. Thanks to our front line and essential workers for keeping us safe and sane.